If AI answers feel generic, the problem is usually the prompt, not the tool. A good prompt tells the AI who it is, what you need, who it is for and how it should sound. These seven formulas work in ChatGPT, Claude, Gemini and most other AI assistants. Copy them, replace the brackets with your own details and edit the result before you use it.
1. Role + Task + Context
Give the AI a role, a clear job and the background it needs.
Act as an experienced email marketer. Write a short email announcing [offer] to existing customers of my [type of business]. Context: [key details, deadline].
2. Audience + Tone + Length
Say who will read it, how it should sound and how long it should be. This stops answers that are too long or too stiff.
Write a product description for [product]. Audience: busy parents. Tone: friendly and simple. Length: under 80 words.
3. Show an example
AI copies style well. Paste one or two examples of writing you like and ask for something new in the same style.
Here are two social posts I like: [post 1] [post 2]. Write 3 new posts in the same style about [topic].
4. Think step by step
For planning, comparing or calculating, ask the AI to explain its steps. This often gives more careful answers.
Help me decide between [option A] and [option B] for my business. Think step by step, list pros and cons, then give a short recommendation.
5. Add rules and limits
Tell the AI what to avoid. Short rules remove most of the fluff.
Write the email in plain words. Do not use buzzwords or exclamation marks. Include one clear call to action. Maximum 120 words.
6. Let the AI ask you questions
When you are not sure what details to include, let the AI interview you first.
I want to write a business plan for [idea]. Ask me up to 5 questions first. After I answer, write the first draft.
7. Rewrite and improve
Do not accept the first answer. Ask the AI to improve it.
Rewrite this to be shorter, clearer and friendlier. Give me 3 versions: [paste text].
Combine them for the best results
The best prompts mix several formulas. For example: Role + Task + Audience + Tone + Rules. Start simple, see what you get, then add one detail at a time.
Safety tips
- Never paste passwords, bank details or private customer data into an AI tool.
- Check facts, numbers and links before you publish anything AI writes.
- Edit the result so it sounds like you.
Want to skip the typing? Try our free Prompt Generator, or browse 50 ready-made ChatGPT prompts for small business owners.
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