Zapier connects thousands of apps so repetitive tasks run on their own. This review explains what it does, who it helps and where it can get costly. It is based on the vendor’s published features, so check Zapier’s website for current plans.
What is Zapier?
Zapier lets you build automations called Zaps. A trigger in one app, such as a new form entry, starts an action in another, such as adding a row to a spreadsheet.
Key features
- Connections to a very large number of apps
- Multi-step automations
- AI features that help build and run workflows
- Templates for common tasks
Pros
- Beginner friendly and quick to learn
- Works with most tools small businesses already use
- Free plan to test one or two automations
Cons
- Costs can rise as your task volume grows
- Complex workflows can get hard to manage
- Alternatives such as Make may be more flexible
Who should use it
Owners who want to cut repetitive admin without writing code. See our comparison of Zapier vs Make.
Verdict
One of the easiest ways to start automating. Begin with a single useful Zap on the free plan and upgrade when it clearly pays for itself.